Helping Customers Achieve Positive Business Outcomes
The combined power of GBA’s tenured market experts and proprietary data has facilitated customer growth for 20 years.
- Global Business Analysis (GBA) is the premier global market intelligence, data, and events provider for the information technology, telecommunications, and consumer technology markets.
- GBA partners with tech suppliers, tech buyers, and tech watchers to help guide their strategic decision-making.
- Our vendor, buyer, and Wall Street customers trust GBA to provide a holistic view of the ICT market around the world.
At GBA, we recognize our obligation to maintain objectivity, integrity, and independence in all of our research and analysis. Our analysts employ rigorous methodologies to ensure consistency and accuracy across our research products, coverage areas, and geographies.
Tech Buyer Methodologies
Our research methodologies empower the Tech Buyer community to make informed decisions that minimize risk and reduce implementation time while staying on top of critical trends. Explore our Tech Buyer research documents below.
Tech Supplier Methodologies
GBA’s unique research model captures the nuances of local and regional markets while adhering to a consistent set of methodologies that strengthen and differentiate our global coverage. Explore our Tech Supplier research documents below.
Services
GBA partners with tech suppliers, tech buyers, and tech watchers to help guide their strategic decision-making.
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Management Team
Marvin Jones
Chief Executive OfficerMarvin Jones was appointed President of GBA in February 2019. Prior to his current role, he served as GBA's Chief Operating Officer.
Lily Wilson
Chief Research OfficerLily Wilson is GBA’s Chief Research Officer and member of the senior management team.
Oswin Miller
Chief Sales OfficerAs Chief Sales Officer, Oswin Miller has responsibility for leading all GBA direct sales and customer service to the ICT Vendor, Financial, and End User communities, as well as indirect sales including partnerships.
Contact
Global and Local Expertise
Our Address
210 Victoria Street West, Auckland CBD, Auckland, New Zealand
Email Us
lily.wilson.gba@gmail.com
Call Us
+64 0204241256